Excellent article by James Surowiecki in The NewYorker about why middle is not an option.
If a product wasn’t “far better” than what was already out there, it had “no reason for being…
While the high and low ends are thriving, the middle of the market is in trouble. Previously, successful companies tended to gravitate toward what historians of retail have called the Big Middle, because that’s where most of the customers were. These days, the Big Middle is looking more like “the mushy middle”…
Full article here.
Here is a random quote based on stats from a typical blatant obvious research project: Consumers are x% more likely to buy from the brands they follow on Twitter, and x% more likely to buy from a brand they follow on Facebook.
Off course we are more likely to buy from a brand that we claim are our “friend”. Seriously, we have friended them, how more obvious can it get that we like that particular brand.
Argh. Getting seriously tired of hollow research.
Sometimes it is good to be reminded that it is possible to be legally “correct” in your public communication without being overly boring. Target has a rather charming and warm “about” text at the bottom of their pressreleases. It seems like a caring company with a focus on their guests. Or customers as some call them, or the blatant stupid ones go for consumers. Nuff said. Be inspired.
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,740 stores in 49 states nationwide and at Target.com. Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs like Take Charge of Education. Today, that giving equals more than $3 million a week.