"One surprising trend in gaming is that gamers today prefer, on average, three to one to play co-operative games rather than competitive games. Now, this is really interesting; if you think about the history of games, there really weren’t co-operative games until this latest generation of video games. In every game you can think of – card games, chess, sport – everybody plays to win. But now we’ll see increasing collaboration, people playing games together to solve problems while they’re enjoying themselves."
— Jane McGonigal, director of games research & development at the Institute for the Future in California and author of Reality Is Broken: Why Games Make Us Happy and How They Can Help Us Change the World (Penguin)